Since Twitter provides people with real-time public information, it can connect you with prospects and customers. Because of the instant communication made possible by Twitter, it shrinks the emotional distance between you and your prospects and customers. This quickly builds relationships and makes it much easier for you to market your products, services, or other people's products (as an affiliate).
Market Size Is Growing And, what of the market? How many are regularly using Twitter and what are their demographics? In July 2009, ComScore reported that there were 21 million unique US visitors to Twitter.com (this doesn't include the more than half of all Twitter users who access updates via their mobile or other applications).
Worldwide, the number of users accessing Twitter.com directly was already 44.5 million by June 2009 (ComScore).
The Pew Research Report released on October 21, 2009 shows that 19% of Internet users
now are using Twitter, and they believe this segment will continue growing as more and more Internet users adopt mobile devices as their main means of going online.
Good Age Demographics
As for the age demographics of Twitter users, it isn't just the younger Internet users. The Pew Research Report confirms that the median age of Twitter users is 31, and that it has remained stable over the last year. In fact, according to ComScore, the biggest number of users is in the 35-54 age group.
What this means for businesses marketing online is that you can get your brand-building and marketing messages in front of an audience that spends money online.
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